3D exterior rendering is usually created at the first stages of the developmental process of a project. It helps to simplify the interaction between the author, the owner of the project and their partners, investors or customers.
3D exterior visualization of a building will show you all the future construction benefits and drawbacks, estimates of all architectural advantages and correspondence with the surrounding redevelopment areas.
You can also show your investors or prospects a graphical model of your project instead of complicated drafts for observation. This will help your prospects to quickly reach a decision on buying or investments. This makes architectural visualization an effective marketing apparatus.